Luckybet is a relatively new take on the online betting industry, with the company only gaining a license to operate from Curacao in 2017. That’s slightly misleading, however, given that it was established in Malta back in 2017. They’ve taken Europe by storm in recent years, combining decent offers with a stylish-looking website (powered by BetConstruct). The fact that they’ve been in the game for longer than it might appear at first also means that customers get more out of them then you’d expect from such a relatively new bookie.
Owned and operated by B.P.M Services Limited, Luckybet doesn’t have the same sort of storied beginning as some of the more famous bookmakers on the market. Whether that matter is really a case of personal opinion, with some of you likely to be more concerned about it than others. The reality is that they offer more than thirty thousand live events every single month, so if you’re looking for a bookie that can give you odds on something straight away then you’d be daft not to at least give them a look in.
Luckybet might not have the same name recognition as the more established bookmakers like William Hill and Ladbrokes, nor have they adopted the same heavy advertising approach as similar newbies such as Betway, yet the likelihood is that you’ll begin to see the company’s name all over the place in the near future. They’ve even moved operations from Kyiv in order to take a proper crack at the market, so it’s fair to assume that they want to be taken seriously. Here I’ll have a look at why that’s the case and what you’ll want to consider when looking at their operations.
Website Look & Design
Luckybet uses BetConstruct software, there’s load to like about the Luckybet homepage. For starters, it looks really, really sleek, thanks in no small part to a color scheme of black, gray and green. They’ve also opted to make the landing page about more than just getting you to place bets, with major news stories flashing up and alternating halfway down the screen. If you want to see more bets then you’ll need to click on the ‘Sportsbook’ tab or else find the ‘Live’ and ‘Sports’ links at the top of the page. That might not be to everyone’s taste, of course, but personally, I’m a fan of a site that is more stripped back than manic. The good news as far as I’m concerned is that this minimalist approach to proceedings continues when you enter the Sportsbook proper.
You’ll find the list of sports covered by Luckybet down the left-hand side of the screen, but they’re represented by icons rather than words. Clicking on one will unleash a drop-down menu that allows you to choose the geographical location that you’re most interested in. If you take football as an example, clicking on the icon will give you the choice of European competitions, world tournaments or individual nations. It makes it quicker to get where you want to go if you know what you’re looking for, though it does make it slightly more confusing if you just want a general overview. The ability to choose between the likes of Event View, Dashboard and Live Calendar was something I liked a lot. You can even change the look of the Sportsbook in Settings, choosing between Modern, Asian, Classic, and Combo views.
Luckybet Casino Bonuses
New to LuckyBet Casino and Sportsbook? If so, register now and make your first deposit to claim either a 100% sports bonus or a 100% casino bonus. If you take the sportsbook offer then you will get up to €100 extra money. In the case of casino promotion, you will receive up to €500. That's not all! Don’t miss the chance to get a second deposit bonus on casino games: 125% up to €300.
The bonuses are activated automatically, as soon as the player makes a qualifying deposit to his account.
How to get the bonus?
- Login or register on the website
- Go to the bonuses section, sports tab
- Confirm “100% First Deposit Sport Bonus”
- Replenish the Deposit amount
- The bonus amount will be automatically credited to your account immediately after replenishment.
Luckybet Mobile Betting
You can simply type in the web address into your phone’s browser, of course, and if you do that then you’re greeted by a version of the main site that’s been optimized for mobile browsing. It follows the same color scheme as the site proper, with the major difference being that it puts the different sports on offer front and centre and adds words to icons so you know what it is that you’re clicking on.
You can choose between Pre-Match and Live-In-Play tabs along the top of the screen, depending on what it is that you want to bet on. It isn’t lightning fast when it comes to loading pages, but it’s not snail slow either. It’s just a huge shame it’s not in an app of its own.
Luckybet’s Live Betting section is a real strength, with numerous different options for even the most obscure of events. The reality is that the way the site is laid out does take a bit of getting used to if you haven’t used a similar one before, with the entire thing aimed more clearly at a European market rather than a British one.
Once you’ve got the hang of it, though, you’ll probably get more out of it than traditional bookies. After you’ve selected an event you’ll find that the main bulk of the page is taken up by the bets you can place, with the right-hand side of the screen presenting you with a graphic to follow the action via.
Besides, Luckybet Casino offers the sort of slot games that you’ll be used to from any other site, combined with video poker and electronic versions of your favourite table games. At the time of writing, there’s no live options for you to play, but that may well be something that they look to add at some point in the future.
Luckybet Live Streaming
As I always say, there’s nothing wrong with Live Streaming via one bookmaker and betting with another. Luckybet also offers stats when possible, so football matches will give you information such as which team has had the most ‘Dangerous Attacks’, say.
I was pleasantly surprised by the depth of the market offered by Luckybet. The obvious options of football, tennis, and cricket were all present and correct, supplemented by less common ones such as handball, hurling and water polo. That said, golf, horse racing, and dog racing were all conspicuous in their absence. A quick look at the TV Shows and Movies section will show that this is a company still in the process of getting to grips with the English market, though, given that you can bet on the Italian version of The Voice but nothing in the UK.
Presuming that those areas of the market will come with time, the thing you’ll be most interested in for now are the odds you’re likely to get. On that front, you won’t be too disappointed, with their odds consistently around the same area as some of the biggest bookies in the business. Opt for a look at some more random leagues and you’ll find that they’re even better, especially if it’s a European sport that some of the UK’s more traditional bookmakers might not cover to quite the same extent as Luckybet. That’s the beauty of a bookie that has made its name in Europe before coming over here.
Luckybet Casino Banking
You’ll find plenty of different banking options available to you once you’ve opened your account, including all of the most common options such as Visa, Mastercard, and EcoPayz, Astropay, Jeton and a lot more.
There’s a minimum deposit required of €5, with withdrawals taking anywhere up to three days to process. Luckybet doesn’t charge any fees for either deposits or withdrawals, but the company that you use might so make sure you check that out.
There’s no question that the sleek look to the way that Luckybet operates is a big plus as far as I’m concerned. Add to that the low minimum deposit and impressive depth of market and you can see why I was enamored with them not long after opening my account.
I’m also a fan of the fact that they don’t shove betting options down your throat on the landing page. We all know why we’ve gone to the website, but being greeted by news articles of interest is so much more pleasant than In-Play bets coming at you from every angle.
The lack of a mobile app is a definite negative here. Yes, the mobile-optimized site is perfectly OK. I’m also disappointed with some major sports from their coverage, but I’ve it will come with time.
Luckybet offers a Live Chat facility. You can email them, and see a reply immediately to any queries. Not great if you’re struggling with something reasonably urgent.